I woke up one day and went through my website and realized I was entirely disgusted and hated my website. It did not represent me, my services or scope of creativity well. There was not a space you could go to actually view the works of the creative studio, the scope of projects we work on and how to connect with me there. The style of the website felt very generic and I am simply nothing of the sort lol. I enjoy giving people feels and a vibe. I have a close working relationship established with the clients that I work with which allows us to flow and create effortlessly.
To begin revamp, I started by creating a moodboard.
I really connected with the colors, tones and textures on the mood board. The goal was to feel relaxed, at home… a little bit of nostalgia.
From there, I redid my handwritten logo. Versus applying a pattern, I wanted this logo to feel exactly like my handwriting. Exactly as it would appear at the end of a note or letter. The reason for this is that I wanted to establish the feel of a more personal connection and less “designy” more “artisty”
Last but not least – the website. The website was created to have a flow and be easy to navigate while not losing the design style and elements. In addition, I wanted to create a space where each person can get a good idea of everything that I do, from being #PlantBae, to the creative studio, home decor and my dabbling in art. Needless to say – this 7 month experience has been well worth it and I feel through taking myself through this process, I can adjust some things to provide an even better experience for all clients. Had a few headaches and hiccups, had some adventures and the end result was exactly what I dreamed of. Enjoy and feel free to comment!