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What the font?!

June 16, 2017

Choosing the right font for your logo can literally be one of the most frustrating things.

I find that many are not familiar with the types of fonts, what they mean, and where you can get them. In this blog, i’ll let you in on the best places to get the coolest fonts, what fonts mean and choosing the best font to fit your brand. Below are my tips to finding and choosing the right font for your logo.


To dive right on in, there are 4 common fonts, that most people have seen and/or are familiar with:





When choosing your logo font, you have to be sure it sets the tone for your brand. The logo is essentially the core around which you will design everything else.


What the font does this mean?


Serif fonts give you a more classic, traditional feel; while a sans-serif font is a more modern, high fashion feel.


If you are looking for something a little more personal, handwritten fonts are always a good look. You can purchase a handwritten font or high a designer/calligrapher to do a handwritten logo for you. Handwritten logos connect more with your audience as a blogger or personal brand. It’s a little more casual and carefree.

Last, but certainly not least, is the script font. Script fonts are good for upscale & feminine brands. Most commonly you will see them used in the beauty and bridal industry.


When choosing fonts for your logo, you should never exceed 1-2 fonts or it can become very distracting. You want to have a main logo font and an alternate font. The alternate font may be used in other areas of your branding, however, the main font should strictly be dedicated to your logo so that your logo stands out and doesn’t become lost in the sauce with all your other branding / marketing materials.


FONTS, where?


Typically, I purchase many of my fonts these days. I feel that purchasing fonts, specifically for logos is a good investment so that you don’t have the exact same font ( ex. BEBAS ) that’s been overused / used a gazillion times somewhere else. However, there are still some great websites for free fonts as well. Below are a few that I frequent these days:

Great resource for free fonts. They have a HUGE collection, including handwritten, serif and sans serif and even movie themed fonts. Although there a lot of unprofessional fonts, it’s the best place for free fonts. I’ve been going to this site for at least 8 years now.

LOVE MyFonts – they have some of the more rare fonts and although they can get a little pricey, it’s totally worth it to stand out amongst the bunch right?



Google Fonts

Google fonts has become more and more popular over the years. All of the fonts are open source, which means you are free to download and customize them as you wish. They are also multi-use, so you can use them for your website, print projects etc.


That about sums up the basics to get you headed in the right direction for your font hunt / logo design.

Please feel free to comment below with questions on how to use fonts and pretty much anything that you may need help with 🙂

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