When you’re just getting started with your logo design for your business it can be both fun and intimidating. The sky’s the limit and this logo design is going to be one of the things that gives a first impression of your business. Many people these days post their logo design via social media to let us know that we should expect a new project / business coming soon. With their being so many fonts to choose from, styles, colors and icons, the question is, what should you NOT include in your logo design?
- Too Many Fonts – We all love the idea of having script with a sans-serif or serif font mixed in, but what is too much? Most commonly once you get to more than 3 different fonts, it’s becoming too much. I like to keep logo design to a 2 font MAX. The reason is you want to keep everything legible and not too busy…. which leads to number 2.
- Does your design look good in black and white? – I used to run into the problem all the time of many clients wanting glitter, pictures, diamonds, sparkle and shine. The problem with this is that, your logo design can become too busy and overwhelming. You want to make sure that your logo design looks just as good in color as it does in black and white. Diamonds and things of that sort can become overwhelming and simply a distraction from your business name ( plus it’s just plain old tacky ) The easiest thing to remember is the K.I.S.S. method ( Keep It Simple Stupid )
- Gradient Colors – Gradients are fun right? Who doesn’t love the effect of one color fading into the other? Hint: Designers. For designers, sure, this is fun, but it does not translate well when using your logo design across multiple platforms especially print. Keep your logo design a solid color to avoid print mishaps in the future. A strong logo does not need a gradient color to make it look good.
- Stock Photos – No. no and no. Including stock photos or illustrations in your logo design is a major negative. Stock photos are purchased by hundreds of people so it takes away the originality of your logo and makes it more likely that you will end up having the same logo / icon / elements as someone else.
- Copying Another Logo – Rather a logo flip or just all together taking someone else’s design is setting a precedence for not doing good business. This is highly frowned upon. These days it’s really simple to google and edit something then call it our own, yet it shows no originality or creativity. Simply put, DON’T DO IT.
If you avoid the 5 above listed things, you should be able to come up with a solid logo design for your business with your designer that you are both pleased with. Feel free to share and ask me any questions below about logo design 🙂