In this day and age, hardly none of us are without some sort of social media account. Being that I am a creative and entrepreneur, this immediately gave me an opportunity and platform for my work and talents to be seen. However, it took me a minute to find my wave and really connect with how to showcase my work and style.
If you’ve been following me for awhile, then you know that I’ve done a full 360 and re-brand. Below you’ll find a couple reasons why your social media should reflect who you are, your business and why it’s important to your branding.
Future Clients and / Business Partners
If you have a business, you have to keep in mind who your target market is. When you post on social media, if it is a public account, be mindful of what you post and be sure it ties in to what YOU stand for and/or represent as a business.
Once upon a time, I used to post….let’s use “medication” , for lack of words. One of my clients pointed it out and criticized me about it and I immediately took offense. My mindset at the time was, “fuck the world, I do what I want!”. After thinking about it and replaying the situation in my mind, it caused me to reevaluate a few things. I thought about the stereotypes surrounding medication, the way it is perceived professionally and the effects it could have on a lot of my major goals.
You have to remember to keep your personal and business separate. Some things are just not meant for social media. Especially if you are in the professional world and looking to do work mainstream. Due to what is posted on social media we’ve seen people lose their jobs, lose endorsements and much more, it is wise to keep that in mind when sharing online.
Who are your followers?
What you post is going to have a reflection on your following, If you’ve built a following based on your body, more than likely that’s what people want to continue seeing. It’s hard to turn those followers into making money if what you’re posting is not relevant to what you are selling. Say for instance, you always post shoes, but you’re a florist. It’s going to be really hard to get people to buy flowers from you if you only post shoes.
Build your brand so that you create a genuine following of people that share common interests.
It’s not about how many followers you have, but the quality of your following. If you have 1 million followers but can’t market and sell to at least 100 people, you may need to reevaluate what you’re doing and how you are going about your branding.
Be sure that you are prepared for the feedback you receive for what you are posting. For instance, you can’t post a half nude photo and not be prepared for crude, rude and sexual comments from men AND women. You just can’t; it comes with the territory once you put something out for the world to see and give their opinions on. I can’t say I haven’t been there, but i’ve come to a place where I know that’s not the feedback I want.
There used to be a day where if a corporation wanted to work with me and asked to see my Instagram it wouldn’t have reflected things relevant to my actual design and style. Recently, I went into an office for a freelance position and when they asked to see my social media pages they were blown away and I was immediately hired for the next project. That’s something I am proud of because I made a conscious decision that I wanted my social media to reflect my branding and style as well as what I have to offer the world aside from what you see on the outside.
Keep your long term goals in mind when sharing on social media. Remember that you must be the energy you want to attract and be prepared for the criticize you may / may not receive for what you post.